Insights / Design / San Francisco
RESEAT / Insights / Design

Naughtone, Hightower, and Allermuir: the ancillary brands worth hunting second life

Everyone searches for the task chair brands. The real value in second life is the ancillary furniture nobody can name, made by companies that specifiers know and buyers have never heard of.

Design
In short

Naughtone, Hightower, Allermuir, Keilhauer, Arper, and SitOnIt make the lounge, cafe, meeting, and collaborative furniture that fills the parts of an office that are not desks. Because buyers search by the task chair brands and not by these names, their used pieces trade at a deeper discount than the quality warrants, typically 50 to 70 percent off list for lounge and cafe product built to a commercial standard and often only a few years old. The checks are upholstery, frame joints, glides, and foam, and the places to find them in volume are San Francisco and Peninsula exits.

Ask a buyer to name an office furniture brand and you get MillerKnoll, Steelcase, maybe Haworth. Ask an interior designer and you get a second list: Naughtone, Hightower, Allermuir, Keilhauer, Arper. Those are the companies that make the lounge sofa in reception, the stools at the cafe counter, the laptop tables in the collaboration zone, and the chairs in the room where the all-hands happens.

That gap between the two lists is where second life ancillary furniture is mispriced. Buyers do not search for these names, so used pieces from them trade at a discount their quality does not justify. If you know what you are looking at, that is an opportunity.

Who these companies are

Why they trade cheap

Search behavior. A used Aeron has a line of buyers who typed the word. A used Naughtone Cloud has a line of buyers who typed "used sofa" and will not know what they are looking at when they find it. Dealers price to move, and a piece nobody is searching for by name moves at the price of the generic category, not the price of the product.

The second reason is that ancillary furniture leaves offices in odd quantities. Six stools, two sofas, nine laptop tables. Those are hard to list and easy to bundle, and bundles are priced by the pallet rather than by the piece.

What the discount looks like

PieceNew list (approx)Typical usedDiscount
Lounge chair (Naughtone Hush, Hightower Flote, Allermuir Open)$1,500-4,000$300-1,00060-75%
Two-seat sofa (Naughtone Cloud, Keilhauer Juxta)$3,000-6,000$600-1,80060-75%
Cafe or meeting chair (Arper Catifa 46, Allermuir Casper, SitOnIt Wit)$300-700$40-15070-85%
Bar or counter stool (Arper Babar, Allermuir Conic, Naughtone Pinch)$400-900$60-20070-80%
Laptop or side table (Hightower Kona, Allermuir Host)$300-800$60-20070-80%
Bench (Hightower Levels, Prism)$1,500-3,500$300-90065-80%

Compare that to task seating, which trades at 40-60% off new because the names are known. The same quality, a deeper discount, and the pieces that make an office look finished rather than furnished.

What to check

Where to find them

Design-forward offices in San Francisco specify these brands heavily, and when a SOMA or Mission Bay floor clears the lounge and cafe pieces come out alongside the Aerons. Peninsula startups buy them in their second office and sell them in their third. San Mateo client-facing packages surface conference and reception pieces that stall elsewhere. The reception and boardroom end of this is covered in where second life has to be perfect, and mixing these pieces with the big three without it looking assembled is the subject of mixing MillerKnoll, Steelcase, and Haworth.

50-70%off list on used ancillary from these brands
6brands that fill the non-desk half of an office
2-4yrtypical age of lounge pieces leaving a Bay Area office

Furnishing a lounge, cafe, or collaboration zone? Send a design brief with the rooms and the look you are after and we will come back with what is available from these lines, by piece and by finish. Our brand pages cover the names we carry most.

Questions we get asked

Yes. It is built to a commercial standard, most of it leaves offices two to four years in, and it trades at 60 to 75 percent off list because few buyers search for it by name. Check the foam at the front seat edge and the fabric for fading.

Collaborative and lounge seating, benches, and laptop tables, distributed from Portland, Oregon. Arlo, Nest, Flote, Gimbal, Levels, Prism, and Kona are the lines that show up most in Bay Area exits.

Because the market prices task chairs by name and lounge furniture by category. A used Aeron has buyers searching for it. A used Allermuir lounge chair is priced as a used lounge chair, regardless of what it cost new.

On commercial frames from these brands, yes, and it is often worth it on sofas and lounge chairs where the frame and foam are sound. Cafe chairs and stools are usually cheaper to replace than to recover.

Keep reading

Furnishing a space this year?

Tell us what you have or what you need. We come back with a plan, a number, and the impact math to go with it.

Decommission intake Submit a design brief